Fractional CMO services that turn marketing into a growth engine
Hire a senior fractional CMO to own your marketing strategy, team and numbers — part-time, at a fraction of the cost of a full-time CMO. We plug in, run the playbook and hand off a repeatable growth engine.
What you gain working with Horizon
Senior leadership from week one
You get a CMO who has scaled brands from seed to Series B — leading strategy, hiring and quarterly planning from the first meeting, not a junior consultant learning on your budget.
Own the number, not just the deck
Our fractional CMO services are outcome-based: pipeline, CAC, LTV, MQL→SQL conversion. We commit to targets, review weekly, and adjust the plan when reality demands it.
Team you already have, working better
We run your existing marketers, freelancers and agencies — set up the operating cadence, unblock bottlenecks and coach juniors — so your headcount finally punches at its weight.
Fractional cost, full-time impact
1/4 to 1/2 the cost of a full-time CMO hire, with no equity dilution and no 3–6 month recruiting gap. Cancel any time once the growth engine runs itself.
Everything you get in the package
- Marketing audit and 90-day plan
- Positioning, ICP and messaging framework
- Channel strategy (paid, SEO, content, lifecycle)
- KPI dashboard and weekly reporting cadence
- Team and agency management + hiring plan
- Quarterly board-ready marketing review
Fractional CMO
Senior fractional CMO leading strategy, team and KPIs part-time.
Request a tailored quoteFrequently asked questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing strategy and team part-time — usually 1–3 days a week — instead of joining full-time. You get executive-level judgement, ownership of the marketing number and hands-on operating support at a fraction of the full-time cost.
How much does a fractional CMO cost?
Fractional CMO services typically run between $6,000 and $15,000 per month depending on scope, hours and industry, versus $250k–400k all-in for a full-time CMO hire. We give you a fixed monthly fee after the discovery call — no hourly billing surprises.
How is this different from marketing consulting?
Consultants recommend, then leave. A fractional CMO owns the marketing function: hires and manages the team, runs the weekly operating cadence, sits in leadership meetings and is accountable to the same KPIs as any full-time exec.
When should I hire a fractional CMO instead of a full-time one?
Hire a fractional CMO when you need senior marketing leadership now but can't yet justify a $300k full-time hire — typically pre-Series A, or when the current CMO seat is empty and hiring will take 6+ months. Many founders keep the fractional arrangement permanently.
How long is a typical engagement?
Minimum 3 months so we can install the operating system and see the first cycle of results. Most clients stay 9–18 months, then either transition to a full-time hire we help recruit, or keep the fractional CMO on retainer indefinitely.
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July 2026
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