An ecommerce marketing agency measured on contribution margin, not ROAS screenshots
Paid acquisition, lifecycle email and conversion rate optimisation run as one system for DTC and online retail brands. We scale what's profitable, cut what isn't, and report against the number that pays your salary.
What you gain working with Horizon
One system, not three vendors
Ad creative feeds the landing page, the landing page feeds the email flows, and the flows feed retargeting audiences. Most ecommerce brands lose money in the gaps between three separate agencies.
Blended economics, honestly reported
We report blended MER, contribution margin after COGS and shipping, new-customer CAC and repeat rate. Platform-reported ROAS is a tuning signal — never the scoreboard.
Creative is the targeting
On Meta and TikTok, creative decides delivery. We ship new concepts every two weeks — UGC, static, offer-led, founder-led — and kill losers fast so budget rides the winners.
CRO on the pages that matter
Product page, cart and checkout get the testing attention. A 15% lift in conversion rate cuts your effective CAC by the same amount across every channel at once.
Everything you get in the package
- Ecommerce growth audit (paid, email, site, economics)
- Meta, Google and TikTok campaign management
- Creative concepting and production cadence
- Lifecycle email and SMS flows
- Product page and checkout CRO testing
- Blended MER and contribution margin dashboard
Ecommerce marketing
Paid ads, email and CRO run as one profitable growth system for DTC brands.
from €498 / mo
Request a tailored quoteFrequently asked questions
What does an ecommerce marketing agency handle?
Paid acquisition (Meta, Google, TikTok), lifecycle email and SMS, creative production, and conversion rate optimisation on your store — coordinated as one growth system with a single owner and one shared dashboard.
What's the minimum ad budget you work with?
We're a fit from roughly €3,000/month in ad spend. Below that, the fastest wins are usually email flows and CRO rather than paid scaling, and we'll tell you that in the audit instead of selling you a retainer.
How do you price ecommerce marketing?
A fixed monthly management fee starting around €498/month plus media, scaling with spend and scope. No percentage-of-spend surprises and no long lock-in — fixed fees keep our advice honest when cutting spend is the right call.
Do you work with Shopify only?
Shopify and Shopify Plus are the majority of our work, but we also run WooCommerce, BigCommerce and custom stacks. We build stores too, so technical fixes don't wait on a third-party developer.
How long before we see profitable scale?
First 30 days: audit, tracking repair, quick wins. Days 30–90: creative and offer testing to find profitable angles. Most brands hit a stable, scalable position between month 2 and month 4.
Book your free consultation
Pick a day and time that suit you. We talk 1:1 about your business — no obligations.
July 2026
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